Table of contents
Organizational conflicts affecting technology commercialization from nonprofit laboratories
Charles R. DukeOrganizational conflict mediates management and innovator interestin commercializing technology. Issues (or circumstances) resulting fromconflicting goals should be considered by…
Improving brand performance by altering consumers′ brand uncertainty
Amit K. Ghosh, Goutam Chakraborty, Debra Bunch GhoshPoints out that since consumers are seldom familiar with all thecompeting brands or the attributes of these brands, brand uncertaintyexists in every market. Presents theoretical…
Brand popularity and country image in global competition: managerial implications
Chung Koo KimThis study examines how brand‐ and country‐related intangibleassets influence the market shares of brands and their marketingeffectiveness (particularly price effectiveness)…
Commentary: permissive marketing – the effects of the AIDS crisis on marketing practices and messages
Aubrey Wilson, Christopher WestDiscusses the link between AIDS and marketing for companies, andthe effect this has had on conventional and unconventional products.Defines three levels of marketing…
Decision support for global marketing strategies: the effect of country of origin on product evaluation
Masood A. Badri, Donald L. Davis, Donna F. DavisDue to increasing global competition, the issue ofcountry‐of‐origin has received a great deal of attention recently.Examines country‐of‐origin image stereotyping by businesspeople…
Using membership fees to increase customer loyalty
Alan S. DickReports on a preliminary study which examined the impact ofmembership fees on consumer attitude and choice. Consumers participatedin a computerized simulated shopping experiment…
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou