Journal of Product & Brand Management: Volume 29 Issue 2

Guest editorial

Kirk Plangger, Leyland Pitt

True, fake and alternative: a topology of news and its implications for brands

Pierre Berthon, Ekin Pehlivan, Taylan Yalcin, Tamara Rabinovich

Berthon and Pitt (2018) recently highlighted the symbiotic relationship between fake news and brands. This paper aims to draw on semiotics to refine the fake/real news dichotomy…

The truth (as I see it): philosophical considerations influencing a typology of fake news

Caitlin Candice Ferreira, Jeandri Robertson, Marnell Kirsten

The purpose of this paper is to provide an overview of the philosophical considerations of fake news and provide an alternative view to current conceptualizations of its binary…

Brand management in the era of fake news: narrative response as a strategy to insulate brand value

Adam J. Mills, Karen Robson

Brand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially in…

A false image of health: how fake news and pseudo-facts spread in the health and beauty industry

Anouk de Regt, Matteo Montecchi, Sarah Lord Ferguson

Diffusion of fake news and pseudo-facts is becoming increasingly fast-paced and widespread, making it more difficult for the general public to separate reliable information from…

Fake news and the willingness to share: a schemer schema and confirmatory bias perspective

Kelly Weidner, Frederik Beuk, Anjali Bal

The purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the transparency of…

Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust

Zifei Fay Chen, Yang Cheng

Drawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and consequences to…

Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees

Linda W. Lee, David Hannah, Ian P. McCarthy

This article explores how employees can perceive and be impacted by the fakeness of their company slogans.

Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement

Michail Vafeiadis, Denise S. Bortree, Christen Buckley, Pratiti Diddi, Anli Xiao

The dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the purpose of…

Investigating the emotional appeal of fake news using artificial intelligence and human contributions

Jeannette Paschen

The creation and dissemination of fake news can have severe consequences for a company’s brand. Researchers, policymakers and practitioners are eagerly searching for solutions to…

A high-speed world with fake news: brand managers take warning

Mark Peterson

In an increasingly dangerous era for brands because of the emergence of fake news on the internet, brand managers need to know what is happening with fake news. This study aims to…

Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

Andrew Flostrand, Leyland Pitt, Jan Kietzmann

Fake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42 brand…