Journal of Product & Brand Management: Volume 27 Issue 7

Guest editorial

Nicolas Papadopoulos, Mark Cleveland, Boris Bartikowski

Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Nicolas Papadopoulos, Mark Cleveland, Boris Bartikowski, Attila Yaprak

This study focuses on an inventory and typology of consumer dispositions towards “place” and relates it to the underlying theories, inputs and outcomes of place images and…

Place–brand stereotypes: does stereotype-consistent messaging matter?

Brittney C. Bauer, Clark D. Johnson, Nitish Singh

The purpose of this paper is to address an overarching question: Does matching consumer place–brand associations with stereotype-consistent messaging affect consumer perceptions…

Do global brands contribute to the economy of their country of origin? A dynamic spatial approach

Wioleta Kucharska, Karol Flisikowski, Ilenia Confente

Brand positioning based on the brand’s country of origin is at the centre of attention in international marketing. It is evident that global brands constitute critical intangible…

Places in names: an investigation of regional geographic brand congruency

David R. Sloan, Damon Aiken, Alan C. Mikkelson

The purpose of this research is to explore the effects of regional geographic brand congruency (GBC) on brand trust, brand parity, perceived value, brand honesty and purchase…

Place brand communities: from terminal to instrumental values

Emeline Martin, Sonia Capelli

This study aims to understand the values around which stakeholders of a place brand within a community can align.

Stakeholder value-based place brand building

Mechthild Donner, Fatiha Fort

The purpose of this study is to investigate the place brand building process based on multi-stakeholder perceived value. It contributes to an understanding of how place brands are…

Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach

Daniel Tumpal Hamonangan Aruan, Roberta Crouch, Pascale Quester

This paper aims to examine the relative importance of country of brand (COB), country of service delivery (COSD) and country of person (COP) in consumer evaluation of hybrid…

A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions

Hakim Meshreki, Christine Ennew, Maha Moustafa Mourad

Country of origin (COO) is well established as an extrinsic product cue that influences buyer behavior in the business-to-business (B2B) context. However, non-product-specific…

How cities can attract highly skilled workers as residents: the impact of city brand benefits

Michael Schade, Rico Piehler, Andreas Müller, Christoph Burmann

The purpose of this study is to investigate the effects of city brand benefits (cost efficiency, job chances, social life, recreation and self–brand connection) on highly skilled…

Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Michela Matarazzo, Giulia Lanzilli, Riccardo Resciniti

The purpose of this paper is to investigate whether, in the context of a cross-border acquisition, the acquirer’s country image (CI) could moderate the relationship between the…

Country of ownership change in the premium segment: consequences for brand image

Ulf Johansson, Christian Koch, Nora Varga, Fengge Zhao

This paper aims to explore how the ownership transfer from a highly industrialised country to less industrialised countries influences consumers’ brand perceptions.

Re-imagining the country-of-origin effect: a promulgation approach

Mikael Andéhn, Jean-Noel Patrick L’espoir Decosta

The country-of-origin effect (COO) has, as a research domain, suffered from several theoretical and methodological problems and tendencies including an incomplete…