Journal of Product & Brand Management: Volume 24 Issue 7

Editorial

Understanding brand loyalty of the store brand’s customer base

The purpose of this paper is to attempt to understand the extent to which price consciousness and quality consciousness influence attitudinal loyalty to store brands (SBs) in…

Success factors of new health-care services

The purpose of this study is to provide insights into the success factors of new-to-the-firm health services.

Antecedents of brand love in online network-based communities. A social identity perspective

This paper aims to analyse the antecedents of brand love in online network-based communities and to develop an integrative conceptual model in which social-interactive engagement…

The effects of word-of-mouth incentivization on consumer brand attitude

This study aims to conceptualize and test the effect of monetary and non-monetary incentives for word-of-mouth (WOM) campaigns on the brand attitude of those receiving an…

How exposure to logos and logo varieties fosters brand prominence and freshness

This study aims to propose that a brand can be kept both prominent and fresh by using existing logos as well as logo varieties (i.e. slight modifications to the brand’s existing…

Cognitive and emotional processing of brand logo changes

The purpose of the study is to develop and empirically test a model of how consumers process logo changes used in rebranding.

Volunteering as a mechanism to reduce guilt over purchasing luxury items

The present study aims to demonstrate that the volunteering licenses people to indulge in luxury purchase, and both heightened moral self-evaluation and reduced guilt mediate the…

Peak-end pizza: prices delay evaluations of quality

The purpose of this paper is to determine if the level of payment required for consumption changed the relationship between a consumer’s overall evaluation of a hedonic…

Executive summary of “Understanding brand loyalty of the store brand's customer base”

Executive summary of “Success factors of new health-care services”

Executive summary of “Antecedents of brand love in online network-based communities. A social identity perspective”

Executive summary of “The effects of word-of-mouth incentivization on consumer brand attitude”

Executive summary of “How exposure to logos and logo varieties fosters brand prominence and freshness”

Executive summary of “Cognitive and emotional processing of brand logo changes”

Executive summary of “Volunteering as a mechanism to reduce guilt over purchasing luxury items”

Executive summary of “Peak-end pizza: prices delay evaluations of quality”