Journal of Product & Brand Management: Volume 23 Issue 6

Pricing in the modern world: the role of price-related and non-price related cues

Dhruv Grewal, Anne Roggeveen, Jens Nordfält

This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this…

High versus low online price discounts: effects on customers’ perception of risks

Jung Eun Lee, Leslie Stoel

The purpose of this paper is to examine the signaling effects of high versus low price discounts by integrating extant literature on price discounts, perceived risks and purchase…

The flip side of drip pricing

Thomas Robbert, Stefan Roth

The purpose of this paper is to elaborate on the differences between price partitioning and drip pricing with regard to their influence on price recall, purchase intentions and…

“Name your price” – online auctions and reference prices

Kashef A. Majid, Andrew Bryant, Pradeep A. Rau

This paper aims to investigate the presence of varying price points on the impact of product valuations in both English and reverse auctions on potential bidders, that is, those…

Price-quality relationship in pricing strategies for private labels

Rainer Olbrich, Hans Christian Jansen

This article aims to close some research gaps by differentiating between brand types and price tiers. Many consumers perceive high prices as signals of high quality, yet…

Non-price cues utilization during social coupon purchasing-decision

Chinintorn Nakhata, Hsiao-Ching Kuo

This paper aims to examine how two non-price cues – consumer rating and number of purchased social coupons (SCs) – serve as risk-relievers for high and low variety-seekers and…

Can advertising creativity affect product perceptions and retailer evaluations?

Erik Modig, Sara Rosengren

– This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention.

Profiling behavioral pricing research in marketing

Outi Somervuori

The purpose of this paper is to provide an overview of behavioral pricing research, including the identification of the primary areas studied and a summary of the core findings in…