Journal of Product & Brand Management: Volume 21 Issue 4

Corporate brand image of financial institutions: a consumer approach

Rafael Bravo, Teresa Montaner, José M. Pina

In the banking sector, the importance of consumer's perceptions for business success has been underestimated. For this reason, the present work aims to focus on the corporate…

Effects of complete products on consumer judgments

Timucin Ozcan, Daniel A. Sheinin

The aim of this study is to better understand how consumers understand and judge multi‐attribute products that are perceived as either more or less complete in terms of feature…

Predicting adolescents' apparel brand preferences

Jongeun Rhee, Kim K.P. Johnson

The purpose of this paper was to assess how adolescents' favorite apparel brand was related to congruency between brand image and three components of self concept (actual, ideal…

Do brand acquisitions create wealth for acquiring company shareholders? Evidence from India

Bikram Jit Singh Mann, Reena Kohli

The paper seeks to assess the impact of brand acquisition announcement on the wealth of the acquiring company's shareholders in India. Furthermore, announcement returns have been…

Sonic logos: can sound influence willingness to pay?

Vijaykumar Krishnan, James J. Kellaris, Timothy W. Aurand

Auditory branding is the association of a non‐verbal, auditory identity for a brand. Sonic logos, or “sogos,” are a key element of sonic branding. This paper seeks to examine the…

Perceived variance and preference for sequences of outcomes

Eric Dolansky, Mark Vandenbosch

The purpose of this paper is to propose a new explanation for the well‐documented preference among individuals for sequences of increasing utility. It is put forward here that…

Expected product price as a function of factors of price sensitivity

Jeffrey E. Danes, Joan Lindsey‐Mullikin

This paper presents a model relating Nagle and Holden's factors of price sensitivity to expected price and willingness to pay. This work presents various perspectives on price…

Everywhere: Comprehensive Digital Business Strategy for the Social Media Era

Kirk Hazlett

Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

Karen Pierce Goncalves

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Andy Hao

Editorial

Richard C. Leventhal