Journal of Product & Brand Management: Volume 20 Issue 1

Intergenerational influence on brand preferences

The purpose of this paper is to assess the role that elapsed time and culture may play in affecting intergenerational influence (IGI) on brand preference. The results of an…

A three‐stage model of consumer relationship investment

This paper aims to examine the sources of consumer‐brand relationship investment, specifically isolating the sources and outcomes of communality and exchange relationship…

The impact of private label brands on customer loyalty and product category profitability

The purpose of this study is to investigate the influence of private label resources possessed by a supermarket retailer on the shopping behavior of loyal customers. The study…

The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context

This paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.

Consumer culture brand positioning strategies: an experimental investigation

The purpose of this paper is to examine the impact of global consumer culture positioning (GCCP) in comparison to local consumer culture positioning (LCCP) strategies on consumer…

Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size

The study aims to examine the characteristics of product portfolio on the price premium of an umbrella brand. Specifically, the study seeks to explore three aspects of a product…

Framing online promotions: shipping price inflation and deal value perceptions

This research seeks to examine differences in perceived shipping charge inflation associated with online promotions presented as reducing base product price, reducing shipping…

Willingness to pay for professional services

The purpose of this research is to build a model to help understand consumers' willingness to pay (WTP) for professional services. In this paper, professional services are…

Knowledge Services Management: Organising Around Internal Markets

The Relationship Marketer: Rethinking Strategic Relationship Marketing

Marketing Lessons from the Grateful Dead

Editorial

A new company descriptor takes us into a new era