Journal of Product & Brand Management: Volume 16 Issue 7

Value‐informed pricing in its organizational context: literature review, conceptual framework, and directions for future research

Paul Ingenbleek

In the face of increased pricing pressure, managerial attention for value‐informed pricing (in which a price is based on the customer's value perception) is on the rise. Although…

An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector

David Martín‐Consuegra, Arturo Molina, Águeda Esteban

The purpose of this paper is to investigate the effects of customer satisfaction both directly and indirectly (through loyalty) on price acceptance. In addition, price fairness is…

The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings

Sungchul Choi, Moontae Kim

The main purpose of this paper is to examine consumer perceptions of “scratch and save” (SAS) promotions, which are popular store‐level promotional tools. This paper particularly…

Will you care when you pay more? The negative side of targeted promotions

Dungchun Tsai, Hsiao‐Ching Lee

The purpose of the paper is to examine perceptions of unfairness and accompanying cognitive and emotional outcomes exhibited by present versus prospective customers when faced…

Bundles = discount? Revisiting complex theories of bundle effects

Roger M. Heeler, Adam Nguyen, Cheryl Buff

The paper seeks to propose and test a theory of the psychological impact of price bundling that is derived from bundling's economic impact. It is called the inferred bundle saving…

The effects of digit‐direction on eye movement bias and price‐rounding behavior

Keith S. Coulter

This paper aims to suggest that individuals are either consciously or non‐consciously aware of the left‐right (forward/backward) orientation of numeric digits. The purpose of the…

Guest editorial

Hooman Estelami, Sarah Maxwell