Journal of Product & Brand Management: Volume 15 Issue 1

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Ravi Pappu, Pascale Quester

The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand.

Extension to alliance: Aaker and Keller's model revisited

David Owen James

Since publication, Aaker and Keller's seminal paper on brand extensions has received acclaimed support and criticism. This paper aims to return to the original work and extend the…

The regulation of practices that promote brand interest: a “3Cs” guide for consumer brand managers

Ross D. Petty, Joan Lindsey‐Mullikin

This research seeks to examine the regulation of practices that promote brand interest. Its goal is to develop a comprehensive conceptual framework of such practices.

Building corporate branding through internal marketing: the case of the UK retail bank industry

Ioanna Papasolomou, Demetris Vrontis

Starting from the premise that there are critical issues that should drive brand success, this study seeks to investigate the way the UK retail banking industry has sought to…

Getting customers downtown: the role of branding in achieving success for central business districts

Rodney C. Runyan, Patricia Huddleston

To extend the research focuses of downtown business districts beyond the urban planning literature through application of the resource‐based theory of the firm. Downtowns may act…

Price segment stability in consumer goods categories

Hans H. Stamer, Hermann Diller

This paper sets out to explore the degree to which consumer price segments can be generalized across product categories.

Evaluating temporary retail price discounts using semiparametric regression

M.P. Martínez‐Ruiz, A. Mollá‐Descals, M.A. Gómez‐Borja, J.L. Rojo‐Álvarez

To analyze the impact of temporary retail price discount on a consumer goods product category using semiparametric regression and considering different promotional price discount…

Edited by Geoffrey P. LantosThe New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Wolfgang Grassl

Creating Passion Brands: Getting to the Heart of Branding

Julie Fitzmaurice

Editorial

Richard C. Leventhal