Journal of Product & Brand Management: Volume 13 Issue 6

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

Bidisha Burman, Abhijit Biswas

One main concern regarding the use of reference prices in advertisements relates to the possibility of deception due to consumers' positive response towards exaggerated or…

Consumer price knowledge in the German retail market

Heiner Evanschitzky, Peter Kenning, Verena Vogel

Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany, scientists have…

Price knowledge: effects of consumers' attitudes towards prices, demographics, and socio‐cultural characteristics

Isabel María Rosa‐Díaz

The accuracy of consumer price knowledge is dependent on numerous factors. This study examined the effect of some variables related to consumers' attitudes towards prices and some…

Pricing dynamics in the online consumer electronics market

Xiaolin Xing, Fang‐Fang Tang, Zhenlin Yang

This paper investigates prices of consumer electronics sold on the Web by both online‐only retailers (Dotcoms) and the online branches of multi‐channel retailers (MCRs)…

Capturing the effects of coupon promotions in scanner panel choice models

Jorge M. Silva‐Risso, Randolph E. Bucklin

The authors develop a logit modeling approach, designed for application to UPC scanner panel data, to assess the effects of coupon promotions on consumer brand choice. The effects…

Iso‐profit pricing for product lines

David J. Curry

When considering a price decrease in response to competitive pressures or stagnating demand, management may ask how much additional volume must be sold at the new price to match…