Journal of Product & Brand Management: Volume 13 Issue 4

The importance of brand equity to customer loyalty

Steven A. Taylor, Kevin Celuch, Stephen Goodwin

This study involved a nation‐wide sample of industrial customers of heavy equipment manufacturers. The results suggest that brand equity and trust are consistently the most…

Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy

Cleopatra Veloutsou, Evangelos Gioulistanis, Luiz Moutinho

The growth of own label brands of products offered by supermarket chains is changing the “rules of the game” when managing fast moving consumer good products. A lot is written on…

Cross‐national applicability of a perceived risk‐value model

Sanjeev Agarwal, R. Kenneth Teas

A major theme for studies in international marketing is whether marketing programs and processes can be generalized across countries. This study tests the generalizability of a…

Exploring consumer experiences with a service brand

Aron O'Cass, Debra Grace

The commercial importance of services has been realised in recent times and the importance of research to understand service brands and their meaning for consumers is a growing…

An examination of pricing accuracy at retail stores that use scanners

Richard Clodfelter

This study examined the pricing accuracy at retail stores using scanners. Reports from weights and measures inspectors in nine states were analyzed over a four‐year period…

Do high prices signal high quality? A theoretical model and empirical results

Jukti K. Kalita, Sharan Jagpal, Donald R. Lehmann

This paper has three objectives. First, we develop an equilibrium pricing model in which consumers have incomplete information about both product qualities and prices…