Journal of Product & Brand Management: Volume 12 Issue 4

Pricing store brands across categories and retailers

Daniel A. Sheinin, Janet Wagner

As sales of store brands increase, retailers are shifting their store branding strategies by raising store brand prices, extending their store brand assortments to high‐risk…

Performance consequences of brand equity management: evidence from organizations in the value chain

Artur Baldauf, Karen S. Cravens, Gudrun Binder

Evaluating the consequences of brand equity management is one of the most important measurement issues for intangible assets in the new economy. Studies have validated the effect…

A note on the effect of brand image on sales

Berk Ataman, Burç Ülengin

The purpose of this paper is to investigate the relationship between the sales volume of a firm and its brand image. Consumers’ self‐perception and perception of brand image, with…

Involvement, cognitive development and socialization: three antecedents of the child’s cents‐off sensitivity

Isabelle Muratore

The main purpose of this article is to get a better understanding of the child’s cents‐off sensitivity and his brand sensitivity in influence situations. This study, carried out…