Table of contents
An analysis of brand manager capability in assessing the legality of selected actions
Robin T. PetersonPresents the outcome of a study into the extent to which a sample of brand managers were cognizant of the legality of a set of activities. In a mail survey, sample members were…
695
Brand orientation in the Top 500 fundraising charities in the UK
Philippa HankinsonExamines the concept of brand orientation in the charity sector against a background of mounting criticism that charities are under‐using their brands and not managing them…
5595
Internet users’ adoption of Web retailing: user and product dimensions
Tino Fenech, Aron O’CassFocuses on examining consumer characteristics that influence Internet users to adopt the Web for purchase related behavior (retail usage). The key constructs examined in relation…
6686
The journey for survival: he case of new product development in the brewery industry
Uche Nwabueze, Zoe Clair LawOwing to intensifying competition and changing trends, the process of new product development has become increasingly important to competitiveness in the brewing industry…
4795
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou