Table of contents
Can differential prices be fair?
Jennifer Lyn CoxIn September 2000, Amazon.com attempted to implement a differential pricing structure that would track online purchasing behaviors to charge loyal customers higher prices for the…
6766
Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects
Keith S. CoulterAlthough findings have been somewhat inconsistent, there is evidence from both experimental studies and field research that prices set just below the nearest round figure produce…
1885
Rationale and design of moderated choice experiments: a strategic pricing application
Keith ChrzanCommon methods for pricing research ask respondents to evaluate multiple pricing scenarios. Likely respondents can allow some carry‐over to occur from one scenario to the next. In…
1081
Decreasing price sensitivity involving physical product inventory: a yield management application
Keith S. CoulterMost airlines utilize a revenue maximizing technique called yield management, which allows the airlines to allocate their fixed capacity of “perishable” seat inventory to various…
3753
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou