Journal of Product & Brand Management: Volume 1 Issue 2

The Product Management Audit

John A. Quelch, Paul W. Farris, James Olver

Reports on a survey of how product managers, experiencing increasedtime pressure, would like to spend their time compared with how theyactually spend it. Reviews the changes in…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008228. When citing the article, please…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024738. When citing the article, please…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb024706. When citing the article, please…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008134. When citing the article, please…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008104. When citing the article, please…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb038824. When citing the article, please…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008177. When citing the article, please…

Problem Recognition: the Crucial First Stage of the Consumer Decision Process

Gordon C. Bruner, Richard J. Pomazal

Explains how little attention has traditionally been given to thestage of Problem Recognition, one of the five stages of the decisionprocess evaluated by John Dewey, finding this…