Table of contents
FROM ECONOMY TO MILITARIZATION: THE END OF THE NATION STATE
Abbas J. AliRecently, Foreign Policy and the Center for Global Development published the Commitment to Development Index (CDI). The Index ranked 21 rich nations on whether their aid, trade…
“THINKING THE UNTHINKABLE” — LEADERSHIP'S ROLE IN CREATING BEHAVIORAL READINESS FOR CRISIS MANAGEMENT
Stanley J. Smits, Niveen Ezzat AllyEven highly competitive, successful organizations face crisis, defined as “a low‐probability, high‐impact event that threatens the viability of the organization and is…
JAPANESE MANAGERS: THEIR CANDID VIEWS ON ENTREPRENEURSHIP
Marilyn M. HelmsWith the growing financial crisis and collapse of the bubble economy of Japan, small, innovative, companies can offer the catalyst the economy needs. Yet the traditional culture…
THE USE OF AN ONLINE COMMERCIAL DATABASE AS A SOURCE OF COMPETITIVE ADVANTAGE FOR DEVELOPING MARKETING STRATEGIES AND TACTICS
R. Dale WilsonThe availability of online databases provides corporate executives with a valuable set of resources for the development of marketing strategies and tactics. This paper provides an…
VERTICAL INTEGRATION: STRATEGIC CHARACTERISTICS AND COMPETITIVE IMPLICATIONS
Richard T. MpoyiThe purpose of the paper is to identify the main characteristics of vertical integration strategies and discuss the effects of those characteristics on companies' ability to…
THE REFINEMENT OF MEASURING CONSUMER INVOLVEMENT — AN EMPIRICAL STUDY
Tsuen‐Ho Hsu, Monle LeeIn order to understand why consumers choose certain products over others, marketers study consumer behavior. This concept of involvement is significant in understanding and…
ETHICS AND SOCIAL ISSUES IN BUSINESS: AN UPDATED COMMUNICATION PERSPECTIVE
Richard Alan NelsonThe use of persuasive mass communication techniques by public relations and advertising practitioners, rather than abating in influence as early theorists hoped because of more…
ISSN:
1059-5422e-ISSN:
2051-3143ISSN-L:
1059-5422Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Christian Ketels
- Dr Philippe Gugler