International Journal of Commerce and Management: Volume 25 Issue 1
Table of contents
Online word-of-mouth communication on social networking sites: An empirical study of Facebook users
Setenay Kucukemiroglu, Ali Kara– The purpose of this study is to examine the factors influencing online word-of-mouth communication engagement behavior of college students on social networks such as Facebook.
Sentiment toward marketing: a comparison of German and US students
David Burns, Pola B. Gupta, Günter Buerke– The purpose of this study is to examine whether sentiment toward marketing differs between students attending universities in the USA and Germany.
Canada Taiwan differences in product-country perceptions
SADRUDIN AHMED, Alain d'Astous– The purpose of this paper is to examine factors that explain cross-national differences in country-of-origin consumer perceptions.
Growth determinants in small firms: drawing evidence from the Indian agro-industry
Debadutta Panda– This paper aims to study the growth determinants of small-sized agro-based firms in the Indian agro-industry.
Entrepreneurship and innovation initiatives among Asian multinationals: A cross-country analysis
Victoria S. Licuanan, Kaushik Sengupta, James P. NeelankavilThe purpose of this paper was to analyze the level of innovation and entrepreneurial culture among Asian multinationals, especially as they face intense competition from large…
The aftermarket pricing performance of initial public offers: insights from India
K. Srinivasa ReddyThe purpose of this paper is to examine the underpricing of initial public offers (IPOs), which were announced by Indian firms for the period 2007 through 2009. It is motivated by…
Ownership concentration, ownership composition and the performance of the Kuwaiti listed non-financial firms
Mejbel Al-Saidi, Bader Al-ShammariThis paper aims to investigate the relationship between ownership structure (ownership concentration and ownership composition) and firm performance in Kuwaiti non-financial…