International Journal of Commerce and Management: Volume 21 Issue 4
Table of contents
Customer satisfaction and universal banks: an empirical study
Jaspal Singh, Gagandeep KaurThe purpose of this paper is to determine the factors that have an impact on customer satisfaction as regards the working of select Indian universal banks.
Towards an integrated model of customer service skills and customer loyalty: The mediating role of customer satisfaction
Amjad A. Abu‐ELSamen, Mamoun N. Akroush, Fayez M. Al‐Khawaldeh, Motteh S. Al‐ShiblyThe purpose of this paper is to examine the relationship between customer service skills and customers' loyalty through examining the mediation effect of customer satisfaction…
Culture and international trade: evidence from Canada
Hamid YeganehThe purpose of this paper is to investigate the effects of culture on international trade.
Achieving total quality management using knowledge management practices: A field study at the Jordanian insurance sector
Naser A. Aboyassin, Marwan Alnsour, Moayyad AlkloubThe purpose of this paper is to explore the benefits that can result from the use of knowledge management (KM) principles in achieving total quality management (TQM) in the…
Exploring the multidimensional role of involvement and perceived risk in brand extension
Kavita Srivastava, Narendra K. SharmaThe purpose of this paper is to propose and test a conceptual framework specifying the multidimensional role of involvement and perceived risk in brand extension domain.