Table of contents
The future of e-commerce? Understanding livestreaming commerce continuance usage
Han Xi Chong, Ahmad Hariza Hashim, Syuhaily Osman, Jasmine Leby Lau, Eugene Cheng-Xi AwThe purpose of this paper is to identify the continuance usage of livestreaming commerce. The proposed antecedents of livestreaming commerce continuance usage are social presence…
Dynamic capabilities in the realisation of omnichannel retailing
Birgit Andrine Apenes Solem, Jan Ivar Fredriksen, Øystein SørebøOmnichannel retailing emphasises the interplay between channels to provide seamless customer experiences across shopping journeys but is challenging for retailers to implement…
Impulse buying behaviour in omnichannel retail: an approach through the stimulus-organism-response theory
Marcelo Lisboa Pereira, Martin de La Martinière Petroll, João Coelho Soares, Celso Augusto de Matos, Martin Hernani-MerinoThis study investigates impulse buying as a consumer behaviour outcome in omnichannel retail through the stimulus-organism-response (S-O-R) theory. For such, the authors addressed…
How augmented reality can enhance fashion retail: a UX design perspective
Liangchao Xue, Christopher J. Parker, Cathryn A. HartTo develop compelling augmented reality (AR) experiences, this paper aims to examine AR value to physical fashion retail, defines the most effective form (e.g. app vs magic…
Factors influencing technology adoption amongst small retailers: insights from thematic analysis
Rajesh K. Aithal, Vikram Choudhary, Harshit Maurya, Debasis Pradhan, Dev Narayan SarkarThe present study aims to understand small retailers' current use of various low-cost technologies and the factors responsible for small retailers' adoption. Furthermore, these…
Willingness-to-pay experimental model for Stackelberg dual channel pricing decision
Shi-Woei Lin, Januardi JanuardiThis study proposes and demonstrates a novel approach to analyzing customer channel preferences and willingness-to-pay (WTP) in the dual sales channel (DSC) system involving…
Customers' online shopping intention by watching AI-based deepfake advertisements
Brijesh Sivathanu, Rajasshrie Pillai, Bhimaraya MetriThe purpose of this study was to investigate the online shopping intention of customers by watching artificial intelligence (AI)–based deepfake video advertisements using media…
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers