Table of contents
Analysing the predictors of the young buyers' satisfaction in the e-retailing apparel sector
Claudia Stoian Bobalca, Oana Ţugulea, Mihaela Ifrim, Liviu-George MahaAs satisfaction is one of the most important conditions for loyalty, this study aims to investigate the main factors affecting online satisfaction for buying clothes from the…
2358
Understanding in-store interactive technology use: a uses and gratifications theory (UGT) perspective
Hafida Boudkouss, Souad DjelassiThe purpose of this research is twofold: (1) to identify and understand consumer motivations to use interactive technologies in stores through the lens of the uses and…
2636
Complaint behaviour in multichannel retailing: a cross-stage approach
Marta Frasquet, Marco Ieva, Cristina ZilianiThis paper analyses how the purchase channel and customer complaint goals affect the sequential choice of post–purchase complaint channels when customers experience a service…
2637
Are your customers grateful? How customer gratitude impacts loyalty programme effectiveness
Anne-Françoise Audrain-Pontevia, Isabelle GarnierThe purpose of this paper is to identify which loyalty programme (LP) benefits are most likely to create consumer gratitude and increase loyalty towards the brand for consumer…
1438
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers