International Journal of Retail & Distribution Management: Volume 47 Issue 9

Adoption of mobile self-service retail banking technologies: The role of technology, social, channel and personal factors

Apostolos Giovanis, Costas Assimakopoulos, Christos Sarmaniotis

The purpose of this paper is to identify the factors influencing the adoption of mobile self-service retail banking technologies, and the degree of influence of each factors…

Making sense of consumers’ tweets: Sentiment outcomes for fast fashion retailers through Big Data analytics

Eleonora Pantano, Simona Giglio, Charles Dennis

Consumers online interactions, posts, rating and ranking, reviews of products/attractions/restaurants and so on lead to a massive amount of data that marketers might access to…

Food retailing marketing management: social media communication for healthy food

Antonella Samoggia, Aldo Bertazzoli, Arianna Ruggeri

Healthy food sales have increased in recent decades. Retailers are widening their marketing management approach, including the use of social media to communicate with consumers…

Post popularity and reactions in retail brand pages on Facebook

Ioannis Antoniadis, Symeon Paltsoglou, Vasilis Patoulidis

Social networking sites and Facebook have grown to become an important channel of interactive marketing communication with consumers for retail. The purpose of this paper is to…

Impulse behavior in economic crisis: a data driven market segmentation

Christina Boutsouki

Clustering is a highly popular and widely used tool for identifying data-based market segments. The purpose of this paper is to apply cluster analysis to identify homogeneous…

Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis

Constantinos Vasilios Priporas

Competitive intelligence (CI) is a vital tool for any company to survive and remain competitive in today’s hypercompetitive and uncertain business environment. The purpose of this…