International Journal of Retail & Distribution Management: Volume 46 Issue 3

An ethnocentric perspective of foreign multi-brand retail in India

Diptiman Banerji, Prashant Mishra

The purpose of this paper is to understand the ethnocentric tendencies of Indian consumers towards foreign multi-brand retailers (FMBRs), and the influence that such ethnocentrism…

Leveraging utilitarian perspective of online shopping to motivate online shoppers

Ajay Kumar, Anil Kumar Kashyap

Shopping motivation has been extensively explored in traditional marketing context but less in online shopping. Utilitarian attribute of online shopping is one of the success…

A new approach to retailing for successful competition in the new smart scenario

Eleonora Pantano, Constantinos Vasilios Priporas, Charles Dennis

This study develops the idea of smart retailing, exemplified in innovative, technology-enriched retail services as part of service-oriented strategies. In particular, the purpose…

The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application

Rakhi Thakur

The purpose of this paper is to develop and empirically test a model that examines the relationship between post-adoption self-efficacy, satisfaction, and loyalty in the usage of…

Mapping touchpoint exposure in retailing: Implications for developing an omnichannel customer experience

Marco Ieva, Cristina Ziliani

The purpose of this paper is to identify the patterns of customer exposure to touchpoints by segmenting consumers based on the frequency of their exposure, and to understand the…

Online customer experience (OCE) in clothing e-retail: Exploring OCE dimensions and their impact on satisfaction and loyalty – Does gender matter?

Shweta Pandey, Deepak Chawla

The purpose of this paper is to explore the dimensions of online customer experience (OCE) and their impact on satisfaction and loyalty in the clothing e-retail context…