International Journal of Retail & Distribution Management: Volume 45 Issue 7/8

Guest editorial

Professor Xavier Brusset, Professor Christoph Teller, Professor Herbert Kotzab

Mavens’ price and non-price on-pack extrinsic cue search behaviours: Implications for store brands

Alan M. Collins, Richard G. George

The purpose of this paper is to investigate whether or not mavens’ dissemination activities are likely to promote or hinder retailers’ store brand premiumisation attempts, by…

Social, local and mobile commerce practices in omni-channel retailing: Insights from Germany and Turkey

Işık Özge Yumurtacı Hüseyinoğlu, Erdem Galipoğlu, Herbert Kotzab

The purpose of this paper is to evaluate how retailing companies use social media, local and mobile commerce in their omni-channel management strategy. This approach, also known…

No more blaming the weather: a retailer’s approach to measuring and managing weather variability

Jean-Louis Bertrand, Miia Parnaudeau

Retailers have long been aware that weather affects the sales of a myriad of products, but until now, most were not in a position to manage the risks weather presents. Rising…

Webrooming behaviour: a conceptual framework

Sourabh Arora, Sangeeta Sahney

Recent statistics on increasing webrooming customers make it topical in the multi-channel retailing domain. The purpose of this paper is to offer an enhanced understanding on…

The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain

José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, Francisco J. Martínez-López

The purpose of this paper is to analyze consumers’ reaction to assortment composition.

A decision support system for retail assortment planning

Alexander Hübner

Because increasing product variety in retail conflicts with limited shelf space, managing assortment and shelf quantities is a core decision in this sector. A retailer needs to…

When location and content matter: effects of mobile messages on intention to redeem

Ines Beeck, Waldemar Toporowski

The purpose of this paper is to examine the effect of mobile messages on intention to redeem a coupon or promotional offer, depending on location and content. Location (home…

Tracking customer behaviour in fashion retail using RFID

Andreas D. Landmark, Børge Sjøbakk

The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time.

Do channel integration efforts pay-off in terms of online and offline customer loyalty?

Marta Frasquet, Maria-José Miquel

The purpose of this paper is to investigate the effects of multichannel integration (MCI) on customer loyalty. The specific objectives are to provide an appropriate reliable…

Brand-driven retail format innovation: a conceptual framework

Guenther Botschen, Philipp K. Wegerer

The purpose of this paper is to engage in the research gap regarding the missing link between retail innovation and branding by providing a brand-driven process to systematically…

Touching the void: Exploring consumer perspectives on touch-enabling technologies in online retailing

Helena Van Kerrebroeck, Kim Willems, Malaika Brengman

A major factor hampering the continuing and explosive rise of e-commerce, particularly for experience goods, is the lack of tactile information that could help to reduce…

In-store proximity marketing: experimenting with digital point-of-sales communication

Kim Willems, Malaika Brengman, Stephanie van de Sanden

The authors present an exploratory study on the effectiveness of in-store marketing communication appeals via digital signage applying the construal level theory (CLT) in a field…