International Journal of Retail & Distribution Management: Volume 45 Issue 5

Guest editorial

Oliver G. Kayas, Gillian H. Wright

A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour

Sandra Maria Correia Loureiro, Inês Costa, Padma Panchapakesan

The purpose of this paper is to explore the effect of social influence and individual vanity on passion for fashion of clothes and accessories and the mediating role of…

Segmenting female consumers: high-involvement personal services

Borut Milfelner, Tanja Vidergar Kikel, Damijan Mumel, Aleksandra Pisnik

The purpose of this paper is to measure attitudes towards cosmetic surgery services among women and to determine the potential segments of women according to their attitudes…

Understanding how Millennial shoppers decide what to buy: Digitally connected unseen journeys

Angela Hall, Neil Towers, Duncan R. Shaw

The shopper journey can cross a number of channels leading up to the point of a possible purchase, which may be unseen by the retailer or brand for the targeted purchase. The…

Value co-creation in high-involvement services: the animal healthcare sector

Alison Z. Pyatt, Gillian H. Wright, Keith E. Walley, Emma Bleach

The purpose of this paper is to investigate the significance of value co-creation to the UK animal healthcare sector from the perspective of the key industry stakeholders…

Effective social media marketing strategy: Facebook as an opportunity for universities

Costas Assimakopoulos, Ioannis Antoniadis, Oliver G. Kayas, Dragana Dvizac

The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the…

Chinese products for Chinese people? Consumer ethnocentrism in China

Qing Shan Ding

The purpose of this paper is to examine consumer ethnocentrism (CE) in China and clarify whether CE impacted on Chinese consumers’ product preferences between local and foreign…