Table of contents
Facebook: a blessing or a curse for grocery stores?
Swaleha Peeroo, Martin Samy, Brian JonesIncreasingly businesses are using Facebook to communicate and engage their customers. However, there is a dearth of research as to why and how customers interact with businesses…
2087
Modeling specialty store customers’ buy/no-buy decisions
Darrell Goudge, Megan C. Good, Michael R. Hyman, Grant AguirreThe purpose of this paper is to develop, test, and validate a model in a specialty retail environment to assess the influence of a salesperson’s sales- or customer-orientation and…
897
How to measure post-purchase customer experience in online retailing? A scale development study
Amresh Kumar, Bhawna AnjalyThe advent of e-retailing has created multiple options for customers. Hence, most important concern is to identify the experience which entices customers for repurchase from the…
5962
A comparison between economic and organic store brands: Packaging as a key factor of store brand equity
Magali Jara, Gérard Cliquet, Isabelle RobertThe purpose of this paper is to tackle the issue of store brand equity by considering two store brand’s positioning strategies: those with high perceived added value (the organic…
1884
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers