International Journal of Retail & Distribution Management: Volume 42 Issue 11/12

Defining a retailer’s channel strategy applied to young consumers

Brigitte de Faultrier , Jacques Boulay, Florence Feenstra, Laurent Muzellec

– The purpose of this paper is to develop an approach at defining a retail channel strategy applied to young consumers.

The shopscapes: a tool and a methodology to better grasp kid’s experiences of retailing

Nathalie Nicol

The purpose of this paper is to introduce the concept of “shopscapes” the authors define as the imaginary geography each person or group of people builds based on his daily…

Co-operation in the supermarket aisle: young children’s accounts of family food shopping

David Marshall

Children are increasingly seen as active consumers participating in various aspects of family food consumption. The purpose of this paper is to look at children’s first-hand…

Children entertainment in retail stores

Zsuzsa Deli-Gray, Tamás Matura, Lászlo Árva

The purpose of this paper is to explore the theoretical background of the involvement and the entertainment of children of four to seven years of age in the purchase process at…

When children express their preferences regarding sales channels: Online or offline or online and offline?

Jacques Boulay, Brigitte de Faultrier , Florence Feenstra, Laurent Muzellec

The purpose of this paper is to investigate the preferences of children under the age of 12 regarding sales channels: how young consumers perceive online vs offline shopping in…

Children’s response to co-branded products: the facilitating role of fit

Karine Charry, Nathalie T. M. Demoulin

The purpose of this paper is to represent the first empirical investigation of co-branding strategies whose target is children. It analyses such strategies’ potential in the…

The impact of packaging colour on children’s brand name memorization (7-12 years old)

Zeghache Nora

The purpose of this paper is to study the effect of packaging colour (chromatic vs achromatic) on children’s brand name memorization (recall and recognition). This research…

The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups

Monali Hota, Karine Charry

The purpose of this paper is to examine the impact of recalling visual and child-oriented product packaging elements vs informational content on children’s influence on household…

Guest editorial

Brigitte de Faultrier