International Journal of Retail & Distribution Management: Volume 39 Issue 7

Impact of radio advertisements on buying behaviour of urban commuters

Rajagopal

This study aims to analyze the impact of radio advertisements on urban commuters towards buying behaviour in retail stores and attempts to determine the role of radio advertising…

Assessing the maximum level of customer satisfaction in grocery stores: A comparison between Spain and the USA

María Pilar Martínez‐Ruiz, Ana Isabel Jiménez‐Zarco, Robert Cascio

This paper aims to establish the main factors that underlie store attributes, to examine which exert the greatest influences on the achievement of a maximum level of customer…

An exploratory investigation of Black Friday consumption rituals

Jane Boyd Thomas, Cara Peters

The purpose of the present study is to explore the collective consumption rituals associated with Black Friday, the day after Thanksgiving, and one of the largest shopping days in…

Retailing in post‐apartheid South Africa: the strategic positioning of Boardmans

Paul de Bruyn, Paul Freathy

This paper aims to detail the strategic repositioning of a retail organisation in South Africa. It seeks to describe the social and political transformations that have occurred…

Editorial

Neil Towers