Table of contents
2D23D: Management and design perspectives on retail branding
Tony KentThe aim of this research is to define the development and boundaries of the retailer brand primarily through the elements of identity and image. Two perspectives are introduced to…
13224
Visual merchandising and the creation of discernible retail brands
Shona Kerfoot, Barry Davies, Philippa WardThis research presents the results of an initial investigation on “visual merchandising” and its effects on purchase behaviour and brand recognition. The context is concessionary…
26084
Interviews of deshopping behaviour: an analysis of theory of planned behaviour
Tamira King, Charles DennisResearch reveals alarming results on the prevalence of the dishonest consumer behaviour known as deshopping. Deshopping is the “deliberate return of goods for reasons other than…
3860
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers