Table of contents
A multi‐attribute approach to understanding shopper segments
Ugur YavasThe purpose of this paper is to assess the relative strengths and weaknesses of a mall as viewed by two shopper segments: those shoppers who prefer to shop there, versus those who…
Hypermarket retail store efficiency in Portugal
Carlos Pestana Barros, Carlos Alberto AlvesThis paper analyses the efficiency of individual retail stores belonging to a Portuguese multi‐market hypermarket retailing chain, employing data envelopment analysis (DEA). The…
Exploratory evidence of channel performance in single vs multiple channel strategies
Filipe Coelho, Chris Easingwood, Arnaldo CoelhoChannel performance is a key marketing and organisational issue, given the potential and actual impact in the accomplishment of organisational goals. A recent trend in…
Market orientation, trust and satisfaction in dyadic relationships:a manufacturer‐retailer analysis
Enrique Bigne, Andreu BlesaThis paper studies the relationships between the manufacturer's market orientation behaviours and the distributor's trust in the relationship and satisfaction with it. It also…
In‐store customer behaviour in the fashion sector: some emerging methodological and theoretical directions
Andrew J. Newman, Gordon R. FoxallStore layouts are important determinants of behaviour. A review of the academic and commercial literature suggests that the methodological and theoretical approaches have provided…
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers