European Business Review: Volume 31 Issue 5

Dialogic features of brand South Africa’s website and tourists’ intentions to visit

Robert E. Hinson, John Paul Basewe Kosiba, Henry Boateng, Raphael Odoom, Ransford Edward Gyampo

Despite the recognisable importance of nation brand websites, they have seemingly not been the focus of dialogic communication interrogations of marketing and communications…

Brand co-creation through triadic stakeholder participation: A conceptual framework based on literature review

Sanmitra Sarkar, Saikat Banerjee

The purpose of this paper is to find prior research work on brand co-creation and the role of different stakeholders in brand co-creation and to come up with a conceptual model…

Brand experience effects on brand attachment: the role of brand trust, age, and income

Richard Huaman-Ramirez, Dwight Merunka

The purpose of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust and the moderating role of…

Innovation capability and product innovation performance: the case of low-tech manufacturing firms

Faisal Iddris

Despite the growing interest in innovation within low-tech herbal manufacturing from strategic and policy standpoints, little empirical research exists on their innovation…

Codes of ethics content: UK and Australian corporations

Greg Wood, Georgina Whyatt, Michael Callaghan, Goran Svensson

This study aims to compare the content of the codes of ethics of the top 50 corporations in the UK and Australia.

The role of intangibles disclosure in Italian IPOs : An explorative study on primary and secondary market investors’ reactions

Cristiana Cardi, Camilla Mazzoli

This paper aims to study how primary and secondary market investors react to intangibles information disclosed in Italian IPOs. Previous literature on intangibles information…

Design-driven innovation: exploring enablers and barriers

Heleen De Goey, Per Hilletofth, David Eriksson

This study aims to explore the enablers and barriers to design-driven innovation, defined as the innovation of product meanings, in the product-development process. Previous…

The mediating effect of teamwork on the relationship between strategic orientation and performance of Nigerian banks

Innocent Otache

The purpose of this study is to empirically explore the mediating effect of teamwork on the relationship between strategic orientation and organizational performance.

Value co-creation and social media: A systematic literature review using citation and thematic analysis

Yasir Rashid, Ansar Waseem, Ahmad Ahsan Akbar, Fatima Azam

The purpose of this paper is to deliver a summary of the influential work regarding value co-creation in the context of social media. Although, research on the role of social…

Corporate social responsibility and SMEs: Evidence from a transition and a developed economy

Ana Colovic, Sandrine Henneron, Maik Huettinger, Ruta Kazlauskaite

This paper aims to investigate corporate social responsibility (CSR) in small and medium-sized enterprises (SMEs) in transition and developed economies.