European Business Review: Volume 31 Issue 2

Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms

Eleonora Pantano, Constantinos-Vasilios Priporas, Giuseppe Migliano

Due to the emergent use of social media for marketing purposes, and the limited number of studies focusing on the use of social media by firms, the purpose of this paper is to…

Brand avoidance – a services perspective

Adele Berndt, Daniel J. Petzer, Pierre Mostert

The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context…

Business relatedness in international diversification: Achievements, gaps, and propositions

Anders Pehrsson

Business relatedness is important in international diversification because it enables a firm’s transfer of resources to business units operating in foreign markets. The purpose of…

The changing dynamics of manager-subordinate relationships in organizations: An empirical study

Deepika Pandita, Manju Singh, Sushama Chaudhari

The purpose of this paper is to establish the key determinants of the effectiveness of the manager–subordinate relationships and identify the different factors contributing to the…

A paradoxical approach symbiotic to postmerger integration: a French longitudinal case study

Anne-Sophie Thelisson, Audrey Missonier, Gilles Guieu, Lotte S. Luscher

This paper aims to examine post-merger integration (PMI) through the lens of paradox to determine how paradoxes contribute to successful integration. Although PMI has been…

Ambidextrous leadership, entrepreneurial orientation and job crafting

Tuan Trong Luu, Khai Dinh, David Qian

The interaction between opening and closing behaviors of ambidextrous leadership produces “change” energy among employees. The purpose of this paper is to assess the role of…