European Business Review: Volume 28 Issue 5

Enviropreneurial marketing in greening corporate activities: Evidence from four Chinese green firms

Helen Song-Turner, Michael Polonsky

The purpose of this study is to explore the enviropreneurial marketing approach used by firms in China and its impact on the success of green marketing actions, with the aim of…

Impact of marketing effectiveness and capabilities, and export market orientation on export performance: Evidence from Turkey

Aydin Kayabasi, Thandiwe Mtetwa

The purpose of this paper is to examine the relationships between marketing effectiveness, marketing capabilities, export market orientation and export performance.

A resource based approach in the context of the emerging craft brewing industry

Abel Duarte Alonso, Alessandro Bressan, Nikolaos Sakellarios

The purpose of this exploratory study is to examine the perceived resources, strengths, weaknesses, opportunities and threats from the perspective of micro and small brewery…

The effect of CSR on consumer behavioral responses after service failure and recovery

Mobin Fatma, Imran Khan, Zillur Rahman

This paper aims to examine the interconnection between the consumer perceived corporate social responsibility (CSR) and its effect on the post-recovery satisfaction and loyalty…

An examination of the conditions, characteristics and strategies pertaining to the rise of emerging markets multinationals

Kia Hamid Yeganeh

This paper aims to examine the conditions, characteristics and strategies pertaining to the rise of emerging markets’ multinationals (EMNEs).