European Business Review: Volume 26 Issue 3

Rigour in research: theory in the research approach

Alan Johnston

– The purpose of this paper is to reexamine the importance of theory in research. The paper focuses on discussing the underlying principles that influence the research approach.

Antecedents and consequences of replacing international independent intermediaries

Erik B. Nes

– What characterizes the relationships with intermediaries that are soon to be replaced, and are the replacements successful? The paper aims to discuss these issues.

Internationalization and relationship marketing: an introduction

Morteza Khojastehpour, Raechel Johns

This paper aims to integrate the concepts of the internationalization process and relationship marketing (RM). It identifies two stages for internationalization…

Collaboration in the context of micro businesses: The case of Terracotta artisans in Impruneta (Italy)

Abel Duarte Alonso, Alessandro Bressan

Collaboration among businesses, particularly in the current global economic downturn, can be a key strategy contributing to their survival. This study examines the case of micro…

Traceability and supply chain complexity: confronting the issues and concerns

Sam Sarpong

The purpose of this paper is to examine the recent horsemeat scandal in European markets. The paper is primarily interested in how this scandal has festered and what perhaps ought…