Table of contents
Guest Editors: Aron O'Cass, Gran Svensson
A brief retrospective and introspective on value
Barry J. Babin, Kevin William JamesValue as a research topic within marketing is not new. The purpose of this research note is to examine how value fits within marketing in the twenty‐first century. Specifically…
How value is created, captured and destroyed
Cliff Bowman, Véronique AmbrosiniThe purpose of this paper is to address value and the value‐creation process. It argues that the firm operating in line with investor interests, acts as both a customer and a…
Value creation architecture and engineering: A business model encompassing the firm‐customer dyad
Liem Viet Ngo, Aron O'CassThe purpose of this paper is to develop a conceptual framework for a value creation business (VCB) model. It seeks to unlock two essential research questions: “what constitutes…
The RBV and value creation: a managerial perspective
Angelina Zubac, Graham Hubbard, Lester W. JohnsonThe paper aims to explain why the customer value construct is important to resource‐based view (RBV) scholars and how one might define it to study it.
Value‐creation initiatives in buyer‐seller relationships
Trond Hammervoll, Kjell ToftenThe purpose of this paper is to identify and explore important value‐creation initiatives in buyer‐seller relationships (BSRs).
Technology value as a dynamic strategic framework
H. Alan RaymondBusiness firms are subject to accelerating technological change and related changes in the strategic value framework. Mistakes due to the misperception and misunderstanding of…
ISSN:
0955-534Xe-ISSN:
1758-7107ISSN-L:
0955-534XOnline date, start – end:
1989Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Goran Svensson