European Business Review: Volume 17 Issue 5

A comparison of customers' readiness for mass‐customisation: Turkish vs British customers

To examine customers' readiness for mass‐customised products in two European countries, Turkey and the UK.

Mutual and interactive trust in business dyads: condition and process

The objective of this research is to describe and develop a conceptual framework that differs between the constructs of mutual and interactive trust in business dyads.

Renault‐Nissan: a marriage of necessity?

To examine the reasons why Renault of France and Nissan of Japan entered into a merger. Over the past decade the automotive industry has been subject to a spate of merges and…

The old, the young and the restless: A comparative analysis of the impact of environmental change on training in four Greek banks

The purpose of this paper is to present and analyse the changes that took place in the Greek banking industry in the last years, their impact on strategy and the role of…

Motivation, achievements and failure of strategic alliances: The case of Swedish auto‐manufacturers in Russia

A large number of industrial manufacturers are forming various types of alliances in a bid to improve their competitive position. The number of strategic alliances has almost…

Knowledge management

Editorial

Is the Asian economy going to make apprenticeship relevant again in Europe?

The Corporation - The pathological Pursuit of Power and Profit

The Great Abdication, Why Britain's Decline is the Fault of the Middle Class

The Last Days of Henry VIII

Powerdown: options and actions for a post-carbon world

A world to gain - a personal odyssey

Direct Democracy; An Agenda for a New Model Party

Britain and the European Union: Alternative Futures