Table of contents - Special Issue: Higher education marketing
Guest Editors: Jane HemsleyBrown, Anthony Lowrie
Examining student satisfaction with higher education services: Using a new measurement tool
Thorsten Gruber, Stefan Fuß, Roediger Voss, Michaela Gläser‐ZikudaThis paper aims to investigate how students perceive the services they are offered at a German university and how satisfied they are with them.
An analysis of customer satisfaction in a higher education context
Corneliu Munteanu, Ciprian Ceobanu, Claudia Bobâlcă, Oana AntonThe main purpose of this paper is to investigate differences in student satisfaction across different programs of the same business college, and to identify dimensions underlying…
The impact of time on perceptions of educational value
Lesley Ledden, Stavros P. KalafatisDespite current advances in the domain, little is known about the dynamic nature of the value construct, specifically the manner in which value perceptions change over time during…
Personal values in relation to graduate career choices
Edar Da Silva Añaña, Walter Meucci NiqueThis paper aims to investigate the personal values predominating in different academic areas to identify relations that may be of interest to university managers. Exploratory in…
What defines “successful” university brands?
Chris ChapleoBranding in universities has become an increasingly topical issue among practitioners, with some institutions committing substantial financial resources to branding activities…
ISSN:
0951-3558e-ISSN:
1758-6666ISSN-L:
0951-3558Online date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Rocco Palumbo