Table of contents
University brand equity: an empirical investigation of its dimensions
Musa Pinar, Paul Trapp, Tulay Girard, Thomas E. BoytIn today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution…
Antecedents of parent-based school reputation and loyalty: an international application
Masood A. Badri, Jihad Mohaidat– The purpose of this paper is to validate the direction and strength of the relationships between school reputation, parental satisfaction and parental loyalty.
Leading school change in China: a review of related literature and preliminary investigation
Shaobing Tang, Jiafang Lu, Philip HallingerLike other nations in Asia, mainland China has undergone continuous reforms in its economic, political and social institutions over the past two decades. These changes are also…
Factors affecting students’ intentions to study at universities adopting the “student-as-customer” concept
Boonlert WatjatrakulCompetitive pressure and declining incomes in higher education have propelled many universities to increase the number of students admitted as a means of increasing their income…
Challenges facing Islamic Azad University academic leaders in managerial positions
Fatemeh HamidifarOver the past three decades, academic leaders at Islamic Azad University (IAU) have been facing different challenges for the success of the institutions. The purpose of this paper…
Challenges in preparing academic staff for research training and supervision : The case of the Philippines
Angelito CalmaLittle attention has been given to the preparedness of academic staff for their role as research trainers or supervisors. In addition, limited work has been done on this topic in…
A study on effective principal leadership factors in China
Hechuan Sun, Xiaodong Wang, Sailesh SharmaThe purpose of this paper is to find out what are the effective school principal leadership (ESPL) factors or indicators that Chinese teachers consider or expect. It explains how…
Investigating whether UK business schools need to be more business-like in order to survive in today's dynamic environment
Lucill Curtis, Martin SamyThe purpose of this paper is to clarify whether UK business schools need to change their strategy, to adopt a more business-like approach, without compromising their role as…
Developing strategies for communities of practice
Eric C.K. Cheng, John C.K. Lee– The purpose of this paper is to explore strategies to develop communities of practice (CoP) to improve teaching in a school context.
Optimizing engagement: brand identification and alumni donation behaviors
Amber L. Stephenson, David B. YergerAs colleges and universities face the shifts of decreasing government funds, increased operating costs, and waning alumni financial support, institutions are now plunging…
ISSN:
0951-354Xe-ISSN:
1758-6518ISSN-L:
0951-354XOnline date, start – end:
1987Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Prof. Chris Brown
- Dr Dong Nguyen