The Bottom Line: Volume 32 Issue 4

Guest editorial

Dilip S. Mutum, Ezlika M. Ghazali, Lennora Putit

Innovation strategy and economic sustainability in the hospitality industry

Msafiri Njoroge, Wineaster Anderson, Omari Mbura

This paper aims to examine the role of innovation strategy on economic sustainability in the hospitality industry. The focus is on the tourist hotels in Tanzania.

Measuring and enhancing organisational creative climate, knowledge sharing, and innovative work behavior in startups development

Rosintansafinas Munir, Loo-See Beh

The purpose of this paper is to examine the role of the organizational creative climate, knowledge sharing and innovative work behavior in startups development. This study also…

Towards corporate transparency: The link between inclusion in a socially responsible investment index and investor relations practices

Leana Esterhuyse

The purpose of this paper is to determine whether companies recognised for the quality of their sustainability reporting are also adopting investor relations (IR) best practices…

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

Nadzirah Rosli, Norbani Che Ha, Ezlika M. Ghazali

This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patrons’ and guests’) by fostering brand credibility and brand attachment towards the…