Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002507. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002520. When citing the…
Should North American Parts Suppliers Learn Japanese?
David L. Blenkhorn, Peter M. BantingDescribes an empirical study examining the strategies of auto partssuppliers to transplanted Japanese OEMs. Finds that suppliers havebecome more customer‐focused, following the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002585. When citing the…
Proactive Strategic Partnerships: a New Business Markets Strategy
Richard N. Cardozo, Shannon H. Shipp, Kenneth J. RoeringStates that firms in many industries are seeking strategicpartnerships with suppliers, distributors and customers. DiscussesCustomer‐Linked Strategy (CLS), a type of partnership…
How Industrial Markets Buy Value Selling: a Strategy for Dealing with Changes
Louis J. De RoseExplains that while great changes are taking place in the way thatindustrial markets buy, industrial marketers are seemingly unaware oftheir importance, preferring to rely on…
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez