Journal of Business & Industrial Marketing: Volume 35 Issue 9

Guest editorial

Roderick Brodie, Suvi Nenonen, Kaj Storbacka

Market-scanning and market-shaping: why are firms blindsided by market-shaping acts?

Carlos A. Diaz Ruiz, Jonathan J. Baker, Katy Mason, Kieran Tierney

This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and PESTEL environmental scanning tool – to assess their readiness for…

Viability mechanisms in market systems: prerequisites for market shaping

Linda D. Peters, Suvi Nenonen, Francesco Polese, Pennie Frow, Adrian Payne

This paper aims to develop a conceptual framework based on the identification and examination of the mechanisms (termed “viability mechanisms”) under which market-shaping…

Strategic design: orchestrating and leveraging market-shaping capabilities

Charlotta Windahl, Ingo O. Karpen, Mark R. Wright

This paper aims to conceptualise the interplay of strategic design and market-shaping capabilities.

Market shaping dynamics: interplay of actor engagement and institutional work

Julia A. Fehrer, Jodie Conduit, Carolin Plewa, Loic Pengtao Li, Elina Jaakkola, Matthew Alexander

Combining institutional work and actor engagement (AE) literature, this paper aims to elucidate how the collective action of market shaping occurs through the interplay between…

How much is enough? The role of effort in market shaping

Gediminas Lipnickas, Jodie Conduit, Carolin Plewa, Dean Wilkie

Market shaping research predominantly focusses on the activities of the market shaper, rather than the equally important roles of other market actors. Market shapers may enhance…