Journal of Business & Industrial Marketing: Volume 34 Issue 3

Guest editorial

Jon Charterina

Openness and front end of innovation: does customer type matter?

Jose M. Barrutia, Alexander Velez, Carmen Echebarria

This paper aims to study the moderating effect of customer type (business customers versus private customers) on the link between two forms of openness (cross-industry networks…

Industrial marketing research: a bibliometric analysis (1990-2015)

Leslier Maureen Valenzuela Fernandez, Carolina Nicolas, José M. Merigó, Francisco-Javier Arroyo-Cañada

The purpose of this paper is to determine the most influential countries and universities that have contributed to science in the field of industrial marketing research during the…

Internationalization as process of value distribution through innovation: polyhedral diagnosis of a “born global” firm

Nuria Calvo, Oskar Villarreal

Technology applied to learning is blurring the traditional outlines of the relations between publishing and technology industries, moving the internationalization strategy away…

Openness of technology adoption, top management support and service innovation: a social innovation perspective

Hsuan-Yu Hsu, Feng-Hsu Liu, Hung-Tai Tsou, Lu-Jui Chen

Technology has been central and has made service innovations technically feasible and economically viable. Top management support, however, plays an important role in shaping a…

The role of cognitive proximity on supply chain collaboration for radical and incremental innovation: a study of a transition economy

Mai Anh Thi Nguyen, Hui Lei, Khoa Dinh Vu, Phong Ba Le

The purpose of this paper is to investigate the role of cognitive proximity on supply chain collaboration and how it relates to radical and incremental innovation.

Marketing role in B2B settings: evidence from advanced, emerging and developing markets

Roberto Mora Cortez, Wesley J. Johnston

The purpose of this study is to examine predicted business-to-business (B2B) marketing capabilities for the next three to five years by companies in advanced, emerging and…

The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

José Sánchez-Gutiérrez, Pablo Cabanelas, Jesús F. Lampón, Tania E. González-Alvarado

The identification of customer needs through relationship management and their transformation into marketing innovation are two key processes in customer value creation. When…

Servitization strategies from customers’ perspective: the moderating role of co-creation

José L. Ruiz-Alba, Anabela Soares, Miguel A. Rodríguez-Molina, Dolores M. Frías-Jamilena

This paper aims to investigate the moderating role of co-creation in the implementation of servitization strategies in the pharmaceutical industry in a business-to-business…

Validation of organizational innovation as a creative learning process

Nishant Kumar, Ali Yakhlef, Fredrik Nordin

Previous studies on innovation tend to view innovation as consisting of a creative phase of novel and useful ideas, and a non-creative, or at least a less creative phase, as this…

Value and barriers in the creation of intellectual property in advanced manufacturing: a country comparison

Jon Charterina, Andrés Araujo

The purpose of this paper is to determine to what extent small sized and periphery-located firms compensate the comparative disadvantages of big centrally located firms, through…