Journal of Business & Industrial Marketing: Volume 25 Issue 6

The impact of CRM 2.0 on customer insight

Paul Greenberg

This paper aims to look at what CRM 2.0 is and how it impacts customer insights. It will show how CRM 2.0's incorporation of social tools and strategies with traditional…

Learning to collaborate: a study of business networks

Gareth Veal, Stefanos Mouzas

This paper seeks to give empirical examples of the processes whereby networks learn to collaborate. Specifically, the authors aim to examine efforts to learn to collaborate in…

Learning and innovation in inter‐organizational network collaboration

Mika Westerlund, Risto Rajala

This study sets out to examine the relationship between firms' learning orientation and network collaboration. The aim is to investigate how learning orientation enhances network…

The arrival of technological changes at the business net: a learning process

Hsin‐hui Chou, Judy Zolkiewski

This study aims to explore the process of the arrival of technological change and how the learning process impacts on network evolution.

Learning from cooperative inter‐organizational relationships: the case of international joint venture

Yen‐Tsung Huang

Facing increasing global competition, firms must ceaselessly acquire new knowledge and enhance their capabilities in response to rapidly changing customer requirements. Amidst the…

Organizational network legitimacy and its impact on knowledge networks: the case of China's TD‐SCDMA mobility technology

Brian Low, Wesley J. Johnston

The purpose of this paper is to identify why and how organizational network legitimacy facilitates firms' access to knowledge networks and reciprocal knowledge exchange between…

Collaboration and collective learning: networks as learning organisations

Linda D. Peters, Wesley J. Johnston, Andrew D. Pressey, Terry Kendrick

Firms collaborate for many reasons; however, sharing resources would seem a primary motive. This paper seeks to argue that in many instances firms collaborate to become part of a…

Networks as learning organisations

Linda D. Peters, Andrew D. Pressey