Journal of Business & Industrial Marketing: Volume 19 Issue 3

The role of information and communications technology in transforming marketing theory and practice

Pete Naudé, Christopher P. Holland

Introduces the special issue entitled “The role of information and communications technology in transforming marketing theory and practice”. Outlines the themes discussed in the…

The metamorphosis of marketing into an information‐handling problem

Christopher P. Holland, Pete Naudé

There have traditionally been different ways in which to view the marketing task, distinctions that have been drawn to facilitate the level of insight available to managers…

Conducting market research using the Internet: the case of Xenon Laboratories

Andy Lockett, Ian Blackman

The way market research is conducted has changed dramatically over the past 30 years, as a result of both the development of the prevailing view of best practice and the state of…

Buyer‐seller relationships and information sources in an e‐commerce world

Dawn R. Deeter‐Schmelz, Karen Norman Kennedy

In the environment of business‐to‐business e‐commerce, both buyers and sellers are uncertain about their roles. Questions abound. What is the role of the Internet in buyer‐seller…

The impact of information technology deployment on trust, commitment and value creation in business relationships

Ricky Ryssel, Thomas Ritter, Hans Georg Gemünden

To strengthen their position in today's highly‐competitive and fast‐paced business environment, supplier firms often engage in relationships with their customers. Recent advances…

Strategic alliances: incorporating the impact of e‐business technological innovations

Frank Tian Xie, Wesley J. Johnston

An extensive, integrated review of literature precedes a new typology of alliances based on participating firms’ relative position in the supply chain (scale or link) and the…