European Journal of Marketing: Volume 9 Issue 2

Snow Crop Revisited

Raymond J. Lawrence

Critique of an earlier article by Kuehn in 1962 suggesting that a particular factorial analysis of customer brand buying could predict with accuracy repurchase trends. Uses tables…

First Time Buyers of a Repurchasable New Product

Beranardo Nicoletti

Discusses new products introduced in the marketplace as being repurchasable and concerns itself with an estimate of the ratio of first‐time buyers to repeat buyers, relating this…

Some Organisational Problems Facing Urban Passenger Transport Marketing

P.J. Hovell, W.H. Jones

Discusses concerns regarding the effect of the growth of private car use on the usage of urban public transport. Compares passenger transport marketing activities and the London…

The Product Management Function in Marketing: Some Behavioural Aspects of Decision Taking

M.T. Cunningham, C.J. Clarke

Reports an investigation of some of the factors that influence product management decisions in consumer goods companies. Looks at a product manager's role in the whole…

The Customer‐Seller Value Match

G.W. Smith

Investigates customer‐seller value match phenomena and highlights some concepts demanding comprehensive examination by the marketing profession. Adumbrates that a successful…

Increasing the Utility of Routine Market Research Reports: A Diagnostic Procedure

C.E. Montagnon

Considers various approaches to the study of comparative marketing, suggesting a methodology that provides an adequate framework on which to base comparative domestic marketing…

Domestic Applications of Comparative Marketing Analysis

Charles W. Lamb

Considers various approaches to the study of comparative marketing, suggesting methodology that provides an adequate framework on which to base comparative domestic marketing…