European Journal of Marketing: Volume 8 Issue 3

Current status of marketing theory; a European, American comparison

John K Ryans, Willem Van't Spyker

Compares the views of European and US marketing lenders on a select group of marketing theory attitudinal statements. Gives attention to the approach taken to teaching marketing…

Segmenting domestic and foreign car buyers

Peter Doyle, Charles B. Weinberg

Looks at the problem of segmentation in terms of the British car market. Identifies the distinctive needs. Media and characteristics of both British car buyers and buyers of…

Some issues in international consumer research

Yoram Wind, Susan Douglas

Examines the need to carryout international consumer research, the importance of first hand, experience of consumer behaviour in foreign markets, and the design of consumer…

The individuals information acquisition: test of a model

Preben Sepstrup

Describes the theory on information acquisition by the individual in relation to buying goods. Gives the results of six investigations carried out in Denmark into the operation of…

Aspects of the application of behavioural sciences to marketing

Gardan R. Foxall

Looks at the problems and advantages of the application of sociological and social psychological concepts to marketing science. Deals with the problem of selecting relevent…

Interregional marketing and alternative reform strategies in Ecuador

R.J. Bramley

Provides evidence, from a study on interregional marketing of selected food products carried out in Ecuador, of four problem areas for organisations concerned with marketing…

The marketing function in its organisational context

Douglas Tookey

Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas…