European Journal of Marketing: Volume 7 Issue 3

Restrictive marketing practices in the EEC

Christina Fillop

Examines the effect on the marketing policies of retailers and manufacturers and the protection of consumers of the laws of unfair competition which exist in most member states of…

Environmental factors and marketing practices

Susan P. Douglas, Yoram Wind

Looks at the marketing strategies of companies in different countries. Suggests that there is no direct relationship between environmental‐factors and marketing practices. Reveals…

Some applications of operational research in advertising

J.C. Higgins

Examines the use of media scheduling in the field of advertising. Looks at newspaper publishers, in particular, investigating forecasting of advertisement space and revenue; the…

Trading Stamps and retail prices

J. F. Pickering

Considers the main arguments on the question of the effect of the adoption of trading stamps on retail prices. Reveals from the studies that under normal conditions trading stamps…

The determinants of choice of supplier: a study of purchase behaviour for capital goods

M.T. Cunningham, J.G. White

Examines the field of capital goods purchases, dealing specifically with four types of standard machine tools sold into the UK market. Identifies key factors in the supplied…

Modelling and marketing: two important concepts and the connection between them

P.S.H. Leeflang, J. Koerts

Gives a general definition of the concept of marketing with the end of Tunbergen's division of the elements which form an economy. Provides an additional definition – “marketing…

Brand loyalty and the television rental market

Frank Livesey

Examines the concept of brand loyalty with relation to the television rental market. Investigates underlying determinants of consumer behaviour in order to ascertain the market…

Some factors influencing the size of the buyer's evoked set

Kjell Gronhaug

Defines an “evoked set” as those brands which become alternatives to those goods chosen by a buyer in a buying situation. Examines why the buyer chooses only to evaluate a limited…

A note on Jaguar’s pricing policy

R. Hamsin, F.M. Wilkes

Looks at the pricing policy of the Jaguar XJ12 which is primarily cost based. Demonstrates the importance of having an organizational structure capable of supplying relevant…