European Journal of Marketing: Volume 6 Issue 4

The effect of price cuts on perceived product quality in a grocery shopping simulation

Donald Shawyer, Norman French, Anthony McGann

Suggests that housewives shift brand preferences when confronted with actual price differentials in a market and, irrespective of income or educational levels, react to price cues…

Unit pricing: a positive response to consumerism

Lawrence Lamont, James Rothe, Charles Slater

Examines unit pricing of grocery products, a recent business response to the forces of consumerism in the USA, and its effects on the consumer, the retailer and the manufacturer…

Ownership and acquisition of consumer durables: report on the Nottingham consumer durables project

André Gabor, C.W.J. Granger

Examines a study carried out on the acquisition of consumer durables by a selection of English households. Reveals the class structure of ownership, the proportion of first…

Consumer durables: differentiation strategy and consumer response in relation to real and apparent risk

D. Wood

Indicates the ways in which manufacturers can overcome resistance to new products and states that, in response to the risk which most consumer perceive in spending large amounts…

Economic implications of hypermarkets in Britain

J.F. Pickering

Argues that hypermarkets in the UK may not yield net benefits, as the price savings claimed are unlikely, and the impact of hypermarkets on other parts of the retail system is…

Network analysis and marketing decisions

Keith Howard

Suggests that, although the potential value of network analysis to aid marketing decisions has been recognised, there is a need for a reappraisal of the procedure in a marketing…

Some factors influencing the media decision

Kjell Grønhaug

Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a separate media department use more information and carry…