Table of contents
Applying the theory of consumption values to representational and nonrepresentational images in marketing: propositions and research directions
Seth Ketron, Kelly Naletelich, Atefeh YazdanparastThe purpose of this paper is to (1) characterize representational and nonrepresentational images; (2) review the literature on representational and nonrepresentational images; (3…
Using text and image mining to study how actor engagement creates value in the sharing economy
Mojtaba Barari, Mitchell Ross, Sara Quach, Jiraporn SurachartkumtonkunThis paper aims to explore the concept of “actor engagement” within the context of the sharing economy, a novel and dynamic business model. Specifically, it investigates the…
A natural fit: exposure to nature influences regulatory focus
Hajar Fatemi, Jing WanNatural environments and imagery are known to have a myriad of effects on people’s physical and psychological states. However, little is known about how exposure to nature-related…
The effect of semiautonomous augmented reality on customer experience and augmentation experience
Atieh Poushneh, Arturo Vasquez-ParragaAdvances in autonomous technology have transformed customer experience. Most prior research has investigated the effect of augmented reality (AR) on purchase intention, yet few…
The effects and mechanism of discounting unit price
Huda Khan, Muhammad Rashid Saeed, Steven Bellman, Richard LeeSupermarket promotions typically use a standard label, which displays the regular price, discounted price and discounted unit price. Visits to supermarkets across multiple…
ISSN:
0309-0566e-ISSN:
1758-7123ISSN-L:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall