European Journal of Marketing: Volume 58 Issue 1

Service robots: the dynamic effects of anthropomorphism and functional perceptions on consumers’ responses

Kevin Kam Fung So, Hyunsu Kim, Stephanie Q Liu, Xiang Fang, Jochen Wirtz

Although humanoid robots are increasingly adopted in many business settings, the dynamic effects of anthropomorphism and the functional perceptions of service robots on consumers’…

Social media and nonprofit fundraising: the influence of Facebook likes

Ernan E. Haruvy, Peter T.L. Popkowski Leszczyc

This paper aims to demonstrate that Facebook likes affect outcomes in nonprofit settings. Specifically, Facebook likes influence affinity to nonprofits, which, in turn, affects…

Interactive effects of organizational resources on sustainable product design practices: a resource orchestration perspective

Babu John-Mariadoss, Nadia Pomirleanu, Pavan R. Chennamaneni, Rajani Ganesh Pillai, Suhaiza Zailani

The purpose of this study is to investigate the interactive effects of a firm’s strategic sustainability orientation (SSO) and customer relationship capital (CRC) on sustainable…

Time to imagine an escape: investigating the consumer timework at play in augmented reality

Chloe Preece, Alexandros Skandalis

While the spatial dimensions of augmented reality (AR) have received significant attention in the marketing literature, to date, there has been less consideration of its temporal…

The value of psychological ownership: how buy-online-and-pick-up-in-store enhances consumer loyalty

You Li, Yaping Chang, Zhen Li, Lixiao Geng

Although buy-online-and-pick-up-in-store (BOPS) has been widely implemented by companies, scant attention has been paid to its effect on consumer experience and the concomitant…

Identity expressiveness in marketing: review and future research agenda

Dandan Zhu, Nina Michaelidou, Belinda Dewsnap, John W. Cadogan, Michael Christofi

This study aims to follow a rigorous approach to identify, critically analyze and synthesize 75 papers published from 2000 to 2022.

Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study

Ramesh Roshan Das Guru, Marcel Paulssen, Arnold Japutra

This study aims to extend research in marketing on two important relational constructs, customer satisfaction and brand attachment, by comparing their long-term effects on…

Coincidental brand origins influence persuasion based on need for cognition

Yimin Cheng, Davide Christian Orazi

Many brands claim they were born by coincidence, yet the effects and contingencies of this communication strategy are little understood by extant marketing research on unexpected…

Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions

Paurav Shukla, N. Meltem Cakici, Dina Khalifa

Extant research captures the signaling and attitudinal effects of luxury brand prominence strategy; however, little is known about the underlying mechanisms that drive this…

Communicating about sustainability in fashion: a construal level theory approach

Zoe Lee, Sianne Gordon-Wilson, Iain Davies, Cara Pring

Communication about sustainability in fashion is complex. While fashion businesses have increasingly sought to manage their sustainability practices, their understanding of how to…

Thinking fast and slow: a revised SOR model for an empirical examination of impulse buying at a luxury fashion outlet

Dongmei Cao, Maureen Meadows, Xiao Ma

Despite the extensive stimulus–organism–response (SOR) literature, little attention has been paid to the role of marketing activity as a key environmental stimulus, and there is a…