European Journal of Marketing: Volume 57 Issue 8

What we do know and don’t know about marketing communications on mature consumers

Natalia Yannopoulou, Danae Manika, Koblarp Chandrasapth, Mina Tajvidi, Victoria Wells

Given the increased significance and rapid growth of an ageing population, this review paper aims to define the mature consumer segment chronologically to resolve definitional…

The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?

Ling Jiang, Annie Peng Cui, Juan Shan

This study aims to examine the role of face consciousness, materialism and risk of embarrassment in determining consumer purchase intention toward counterfeit luxury brand. In…

Member (co)creativity in open innovation communities

Gaurangi Laud, Jodie Conduit, Ingo Oswald Karpen

Organizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members…

Understanding the link between an IMC technology capability and organisational integration and performance

Gayle Kerr, Michael Valos, Sandra Luxton, Rebecca Allen

Despite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve competitive…

Attraction and compromise effects under social exclusion

Jungkeun Kim, Jaehoon Lee, Jae-Eun Kim

Integrating conceptual perspectives from social exclusion, thinking style and context effects, this study aims to examine how different types of social exclusion influence…

How pop-ups drive online sales: moderating effects of online promotions

Yahui Liu, Hualu Zheng, Shuai Yang, Junjie Wang

This study aims to examine how the effect of pop-ups on an omnichannel brand’s subsequent online sales is moderated by the brand’s online price and premium promotions, paid search…

Using affixed labels in persuasion: perceived product newness as a mediator

Hsuan-Hsuan Ku, Yun-Hsuan Hsu

Capturing consumers’ notice by differentiating a product from competing brands in attaching an affixed label featuring product claims, as an alternative front-of-package (FOP…